Improve the likelihood of hitting your client's inbox and avoiding the dreaded SPAM folder by employing email best practices:
Connect Your E-mail Server for Outgoing E-mails
We give you options in the 17hats email settings that allow you to set up your SMTP to use the servers. For highest deliverability, we recommend that you connect your email provider's server to your 17hats account.
To use your e-mail provider’s SMTP, click on Change Outgoing Settings > fill in your Outgoing mail server information > Save.
If you would prefer not to use your e-mails SMTP setting, you can use the 17hats email server.
Ensure Your E-mail Lands in the Inbox
Some email providers have more stringent SPAM rules than others. Make sure your email is seen by following 3 steps to staying out of the SPAM folder.
Test the quality score of your emails
Visit https://www.mail-tester.com, add receive a custom email address to send test emails to. Set up a 17hats contact using the customer mail-tester email address.
When you send test emails to the mail-tester address, you will receive a quality score and detailed suggestions for improving your email content if it needs improvements.
Avoid images when possible
Images trigger spam filters and are a common offender in causing lower delivery rates. Personal emails rarely contain images, so emails with images are a red flag to most filters and will ding your delivery score.
Avoid attachments when possible
17hats aims to help your score by not including questionnaires, quotes, contracts, and invoices as attachments.
When you add attachments to emails spam filters will often block your email from delivery. This is especially true of first emails sent to new contacts, so we recommend being mindful of including attachments.
Food for Thought
Who's your email provider / server?
All email providers are not created equally. Gmail, for example, is much better at delivery than bluehost, aol, or hotmail. It's highly recommend that you update your email provider to one with the highest delivery success rates. We recommend Gmail / Google Accounts. It's easy to create an account and use your own custom domain.