Your lead capture form by default will have black text, a white background, and the button color that you have selected from within your account settings.  Depending on your website or wherever you may be displaying your form, these colors may not be ideal.  Or perhaps you just want to spice things up a bit!  You may do this from within the lead capture form itself.

Simply navigate to "Leads > Lead Capture" and select the form you wish to modify.  Under the "Form Details" you should see a section titled "Form Colors":

If you wish to edit these form colors, you may press "edit" and a popup will appear:

You may now use the color picker to select each specific color of your choice.  For a more precise color selection, you may also enter the hex code directly into the field (#62a4d1 for example).  If you would like your background color to be transparent, you may check off that option (directly above the color picker).

But what if you want to use the same form with multiple color schemes (perhaps one for Facebook and one for your website)?  The best way to achieve this would be to create a second Lead Capture Form which is identical to the original.  Once your original form is established exactly how you would like it, you may press the "duplicate" button to create a carbon copy:

You may then modify your duplicated form with the new color scheme and voilà!  You now have two identical Lead Capture Forms each with their own color scheme.  The only thing left to do now is watch the new business roll in!

Keywords: Lead, Lead Capture Form, Customize, Form, Duplicate Lead Form, LCF