Each brand you manage in 17hats must have its own registration and dedicated phone number for texting.
‼️ Important Limitations
You cannot start registration for a second brand while a different brand is still in the submission process.
Each brand’s registration is independent — even if they are part of the same overall business.
How to Start Registration for a Second Brand
Navigate to the Texting Section within your second brand in 17hats.
You will be asked to select one of two options:
Option 1: Brand is associated with an existing business already approved by The Campaign Registry (TCR).
Choose this if the second brand shares the same EIN as a previously approved brand.
You will only need to submit your campaign details.
Option 2: Brand is a completely new business with a different EIN.
Choose this if the brand has a different EIN from the one already on file with TCR.
You will need to register both the brand (business) and the campaign.
Pricing for Multiple Brands
Each brand has its own:
One-time setup fee for brand/campaign submission
Monthly texting package ($10/month) which includes:
Leasing of that brand’s dedicated phone number
100 text messages per month*
Because each brand has its own phone number and texting plan, these costs are billed separately for each brand.
* Note: Text messages are counted in message fragments, not actual sent/received messages. A single long message may be split into multiple fragments, each counting toward your monthly total.